Citizen Watches has been one of two key players in Japanese watchmaking for over 100 years, known the world over for its technical precision, innovative mindset, and exceptional value. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value. Grounded in the Japanese notion that elevates society above self, Citizen takes a forward-thinking, socially responsible and inclusive world view: creating quality timepieces at superior value for all citizens of the world to enjoy every minute of their time.