Hans Wilsdorf, founder of Rolex, instilled a notion of perpetual excellence, leading to major watchmaking innovations, such as the Oyster, the first waterproof wristwatch and the Perpetual rotor self-winding mechanism. The brand designs, develops and produces the majority of its watch components in-house. Rolex also supports the arts and culture, sport, exploration, and those who are devising solutions to preserve the planet. Rolex’s innovations have indelibly marked the history of global watchmaking and bear witness to its founder’s unending quest for excellence.
How the Perpetual Day-Date became one of the most beloved watches of all time.Read More >>