The story of Timberland began in 1933, just south of Boston, Massachusetts. Then called the Abington Shoe Company, it specialized in private-label boots and shoes for other brands. A 1969 move to Newmarket, New Hampshire was the catalyst for the modern Timberland — the cold climate inspired a focus on waterproof boots with injection molding to withstand icy winds and slush-filled terrain. 1973 saw the introduction of the first Timberland boot, whose success prompted a name change to ‘Timberland’ by 1978. Today’s brand is still shaped by a commitment to the outdoors, with an increased focus on sustainable initiatives like regenerative agriculture and a circular consumption model, Timberloop, to cut waste. Three distinct categories — work, life, and outdoors — reaffirm Timberland’s dedication to functionality.