Like any investment, knowledge is power. The first thing to know? Brands. While Rolex, Chopard, and Cartier watches are phenomenal bets, get to know the smaller brands and lesser-known models, too. (Rolex’s Daytona, for example, was not always considered a safe bet. Look who’s laughing now.)
Next, forget about quartz watches — the high-end market cares largely about mechanical movements. Look for watches with unique features, stories, and defining traits. And finally, as with all art, only buy things you activey love. If diving watches don’t elicit feelings of lust, why own a Seamaster?