Jonathan Bailey has officially joined Giorgio Armani as the brand’s newest Global Fragrance Ambassador 🖤 The announcement coincides with the launch of I WILL, Armani’s newest masculine fragrance—a dark, smoky vanilla paired with rich woody leather notes, crafted by Master Perfumers Alberto Morillas and Nathalie Lorson as the house’s first dark vanilla fragrance.
“It is a huge honour to be the face of I WILL and to continue to be part of the Giorgio Armani family,” Bailey shared. “Mr. Armani created a legacy that has shaped generations through his commitment to elegance, craftsmanship, and authenticity, and to be part of a project that carries his vision is something I am incredibly proud of. The Armani excellence permeates through everyone who worked in this campaign.”
Images courtesy of @giorgioarmani
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