Grooming trends, just as in fashion, come and go. And similar to the way menswear has loosened up over the past few seasons (think oversized coats, wider cuts of trousers), men’s hair looks to be following suit. American Crew sees looser and longer styles coming into favour instead of the more meticulous cuts that we’ve seen for the last couple years. Their new Americana Collection, which includes the versatile Heavy Hold Pomade, has been crafted to take work with this freer take on men’s hair styling.
Matula Liounis, an American Crew All-Star Educator, describes the collection as being “about longer shapes with loosely sculpted texture that defy and fall to gravity using new and innovative products.” In particular, the Heavy Hold Pomade will let men achieve this thanks to the fact that it “lives well in longer strands of hair [and] it adds support and shine. Add a medium dosage of product to your hands, emulsify and then apply to the hair in a push-pull motion. You achieve better results as this builds more separation, elevation and direction within the longer lengths of hair.”
Now this isn’t to say that if you’re in love with your fade you have to give it up no matter what. But if you’ve been itching to grow out your hair and try a more carefree and lived-in look, now’s the time to do it, and do it right.