This week IWC Schaffhausen premiered a short film project, titled Born of a Dream: A boy from San Mateo, which tells the story of star quarterback (and IWC brand ambassador) Tom Brady’s pursuit of his childhood dreams. The story of Brady, who fought with passion and determination and persevered in the face of obstacles, is an inspiring one, and it also parallels the story of the Swiss watch brand founded by American watchmaker Florentine Ariosto Jones more than 150 years ago.
In Born of a Dream: A boy from San Mateo, Danish director Rune Milton takes the audience on visually stylized tour of some of the most significant milestones of Brady’s life and early career. From humble beginnings as a young boy with a big dream in his hometown of San Mateo, California, the film follows Brady as he plays college football at the University of Michigan, and rises to the top of the National Football League.
Brady’s path to success, the film reveals, was marked by hard work and talent, but also his unwavering commitment to pursuing that childhood dream. After being drafted by the New England Patriots as the 199th pick of the 2000 NFL draft, he led the team to six Super Bowl championships and 17 Division titles, more than any other quarterback in NFL history. After 20 years with the New England Patriots, this season he will embark on his next chapter with the Tampa Bay Buccaneers. Less well known than his feats on the gridiron is Brady’s passion for watches, with a collection that comprises several IWC pieces, including the Portugieser Perpetual Calendar.
Brady’s passion and dedication in pursuing his dream resonate with the story of the IWC brand as well. In 1868 Florentine Ariosto Jones, a 27-year-old watchmaker from Boston who dreamed of combining modern manufacturing methods from his homeland with the craftsmanship of Swiss watchmakers. Just like Brady on his path to the NFL, Jones never gave up on his dream, and his bold vision lives on in the timepieces that emerge from the Schaffhausen factory.