Yohji Yamamoto has been fashion’s intellectual rebel for 50 years. His dark and drapey collections reflect an anti-fashion approach that favours timeless styles over seasonal trends. Hublot, on the other hand, is the Swiss luxury behemoth making some of the most sophisticated, flashiest wrist candy for athletes, rappers and scions alike. If you’re thinking Swiss luxury watchmaking and Japanese design excellence and never the twain shall meet? Wrong. The Big Bang Camo Yohji Yamamoto proves why this is a perfect marriage.
“Like Hublot, Yohji Yamamoto is constantly questioning the traditional tenets of the world he takes on – fashion – in his own creations,” says Hublot CEO Ricardo Guadalupe in a press release. “The unique character of his creations, which use surprising materials not usually used in the world of fashion, make him a pioneer in the industry. This stance is not dissimilar to the philosophy behind the creation of our watches.”
The Big Bang Camo Yohji Yamamoto is limited to just 200 pieces. It comes with a 45 mm case cut from matt black ceramic and features a sapphire dial with a superimposed outlines forming biomorphic patches that mirror Yohji’s camouflage motif, with his signature at 6 o’clock. For a more classic offering, opt for the black fabric strap. But for the more daring among us, the camouflage pattern extends onto the vulcanized strap, whereby rubber is hardened using sulfer at high temperatures – a first in the watchmaking space. The watch also houses the Unico manufacture movement, with a 72-hour power reserve, and comes in at $22,800 USD (about $30,000 CAD).
It can feel like we’ve reached critical mass with fashion collaborations, but surprising ones like this keep us interested.