What does a top British luxury automaker have in common with an iconic scotch whisky brand? More than ever, as of today. The Macallan and Bentley announced today the formation of a historic collaboration that will build on their shared values and create immersive experiences and inspirational products that speak to them. Translation? Fans of carefully aged whisky and hand-crafted British luxury cars are in for a treat.
“The Macallan and Bentley Motors each have a rich heritage, and shared values of mastery, craftsmanship, creativity and innovation,” said Igor Boyadjian, Managing Director for The Macallan, which has been crafted alongside Scotland’s River Spey since 1824. “Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other. We will generate fresh and contemporary thinking around our consumer engagement, our exceptional experiences, and ultimately our products.”
This global partnership was revealed at The Macallan Estate in Speyside alongside the new Bentley Flying Spur Hybrid, a luxury sedan that sprints from 0-60 mph in 4.1 seconds while achieving remarkable fuel efficiency. This was no coincidence. The new Flying Spur is the brand’s latest step towards becoming end-to-end climate neutral by 2030, a goal shared by Macallan. In addition to achieving carbon neutrality on The Macallan Estate by 2030, the brand is also dedicated to promoting responsible sourcing throughout its supply chain and cultivating a global community of artisans, from wood harvesters to cask-makers to distillers.
“Our brands are two that share the same ethos – the passion for exceptional quality, a respect for artisanal handcraftsmanship, and now a drive towards genuine, world-leading sustainability,” said Boyadjian. “I’m looking forward to the adventure together.”
It’s fair to say that lovers of good scotch and powerful British luxury cars are right there with him.
Discover more at www.themacallan.com and www.bentleymotors.com