Canada isn’t exactly known as a fashion capital. But by bucking the seasonal fashion calendar and producing small-batch collections using premium materials, a new wave of emerging Canadian menswear designers is putting our country on the fashion map — and doing so sustainably, keeping waste low and quality high.
Here are 5 Canadian brands that are bridging premium craftsmanship with sustainable production.
What: Founder Keith Henry workwear-inspired handmade denim is beloved by skaters and artists. He also produces one-off shirts and accessories. wearhenrys.com.
Who: Spencer Badu
What: Spencer Badu uses deadstock fabrics and recycled materials to create a modern-day uniform of modular, genderless workwear pieces. spencerbadu.com
What: Founder Eliot Fenwick uses the highest quality organic cotton (no harmful chemicals here) to create ethical wardrobe essentials for optimal comfort, versatility, and durability. The hoodies are a bestseller. everyessentials.etsy.com
Who: Unbound Merino
What: Meet your new work and travel wardrobe. Unbound Merino creates minimal, functional, high-performing clothes from premium merino wool. The brand works with independent, mulesing free wool farms in Australia to produce ethically sourced, sustainable, long-lasting garments. unboundmerino.co
Who: James Coward
What: James Coward is the apparel project between four friends Patrick Bull, Daniel Garrod, Aaron Gray, and Joseph Walia. The brand produces small-batch collections (think editions of 25 or less) of workwear-inspired garments, all rigorously constructed using premium materials. (Sharp EIC Josh Greenblatt treasures his black Ganz Jacket.) Catch the brand’s latest collaboration with Henry’s. james-coward.com
Lead image: Antosh Cimozsko for James Coward