Citizen’s New CZ Smart Is a Wellness Concierge for Your Wrist
Smartwatches have been around for more than 20 years, and for most of that time they have done a lot of the same things, the majority of which can be done more easily on a smartphone. Thanks to recent advances in sensors and software, however, a new breed of wearable promises to do what none has done before: make your life easier in measurable ways. Citizen’s newest smart watch, the CZ Smart, was developed with assistance from NASA and IBM Watson to do exactly this. Unveiled last month at the Consumer Electronics Show, the CZ Smart promises to take wearables to another level of intelligence with a highly personalized and constantly adaptive suite of wellness-focused technology.
“Citizen has a 100-plus year history of innovation in watchmaking, but when it comes to our smartwatch offering, we knew we had to find the right partners to help us bring a distinct wearable to the market,” says Zahra Hemraj, Citizen’s director of marketing and data integration. “We looked to none other than the best in their respective fields of technology and scientific research — IBM Watson and NASA — and worked very closely with these category-leading companies for the last few years.”
Available in two distinct models, a 44mm diver-style “Sport” and a 41mm chronograph-style “Casual”, with a range of straps and bracelets, the CZ Smart is designed to be worn every day, blending into your wardrobe while it learns about you. Powered by a Qualcomm Snapdragon Wear4100 processor with 8GB of onboard storage, and equipped with a gyroscope, altimeter, barometer, accelerometer, heart rate sensor, oxygen saturation sensor, and ambient light sensor, it’s also a remarkably fine-tuned diagnostics machine. Its flagship feature, a technology called CZ Smart YouQ, analyzes your metrics and habits and tailors a wide range of wellness advice to suit you. “Our CZ Smart YouQ software is the feature we are most proud of,” says Hemraj. “What makes our minds and bodies tick is highly complex and personalized, which makes a one-size-fits-all approach to providing personalized wellness insights ineffective. That’s why we developed CZ Smart YouQ.”
In brief, when you unbox your CZ Smart and strap it onto your wrist, it immediately starts to study your habits throughout the day. Over the first 7 to 10 days, via a brief and gamified daily test based on NASA’s Psychomotor Vigilance Task Test (originally developed to test the mental acuity of astronauts), the software identifies your “chronotype” — your preferred schedule of sleeping and waking. Combined with other data points, including sleep patterns, activity, and heart rate monitoring, CZ Smart YouQ then quantitatively analyzes your unique rhythms and habits to create a personalized program designed to help you maximize your energy and alertness throughout the day.
Through a variety of personalized “Power Fixes,” the CZ Smart then provides suggestions for specific actions including caffeine intake, sleep, activity, socialization, and exposure to light. “A Power Fix you might expect to see is that a “Nappuccino” might be in your future,” says Hemraj, CZ-speak for a coffee followed by a 10 to 30-minute nap. The YouQ app, she says, continues to learn as you wear it, dialling in its recommendations to become more effective over time. It does NFC payments and Spotify, too, of course, but those are just the icing on the cake. Instead, it’s boundary-pushing technology like CZ Smart YouQ — and its potential to offer measurable improvements to a wearer’s life — that makes the Citizen CZ Smart a new breed of smartwatch.
Learn more about the Citizen CZ Smart here.