September is grey month — not in the literal, rainy sense, to be sure, but metaphorically, it’s a time for change: as summer collapses into autumn, crisp air turns leafy green trees into fiery displays of maturity. And, just as this transition takes place outside, we adjust our attire to suit the brisk chill of the harvest season, swapping beachy fits for dress pants and sports jackets. This year, however, Louis Vuitton Studio Prêt-à-Porter Homme is taking things one step further. Described as an ‘intermediary collection,’ Louis Vuitton Fall 2024 dissolves the boundaries of work and play. The fashion house takes a modular, adaptable approach to menswear, presenting options for casual and professional dressing in a single collection.
Versatility and breadth characterize Louis Vuitton Fall 2024, paralleling the diversity of what the designers call “generational dress codes.” They’re referring to the fashion canon, an unofficial repertoire of looks and clothing that evolves with time, adding and dropping uniforms to match the ebb and flow of generational trends.
Think of the Roaring 20s, for instance: a classic menswear wardrobe would have had ‘staples’ like wide flannel trousers (‘Oxford bags’ is the sartorial term) worn with soft-collared shirts. A mere ten years later, men of the 1930s were partial to open collared shirts alongside military-inspired staples like bomber jackets and trench coats. All this is to say that fashion is relative — what strikes Gen X as business casual will differ from the average Millennial’s dress code, and so on. For their Fall 2024 collection, Louis Vuitton captures and embraces that generational diversity, while retaining the high level of quality and style that we’ve come to expect from the label.
On the left, a deep blue trench coat captures a timeless sense of maturity, with its self-assured silhouette building on years of expert craftsmanship. Meanwhile, enduring motifs like the Louis Vuitton monogram grace fresh bag designs. The collection asserts its relevance by reimagining established patterns in rejuvenated colour palettes. Warm, bronze-brown stripes run down jackets while silver logos shine, monogramed atop sage green material.
Above, you’ll notice that staple looks (classic, straight-cut dress pants, for instance) pair with youthful designs inspired by casual wear: chunky sneakers soften the edge of smooth-tailored suits. It’s unconventional take on professional clothing, sure, but Louis Vuitton pulls it off — as a seasoned veteran of luxury menswear, they have the chops to tie far-flung aesthetics together without the collection feeling, well, choppy. Attention to detail and high-quality construction help them design a cross-generational wardrobe.
Bright, breezy blues weave the collection together, washing over the silhouette of well-tailored suits and partnering with creamy white stripes to create pinstripe patterns. They glimmer against earthy neutrals like clear blue skies over an apple orchard. Meanwhile, fire engine reds command attention on Louis Vuitton bags and jackets — their bold, fluorescent glow is a reminder that practicality can still be playful.
Louis Vuitton Studio Prêt-à-Porter Homme cooked up the collection as a proposal before Pharrell Williams’ June 2023 debut, yet the two collections share a knack for blending aesthetics. The music mogul blurred the lines between streetwear and haute couture while the Fall 2024 collection deconstructs the professional wardrobe. The customizable, adaptable approach to clothing introduces layers of grey to menswear, giving space for dress codes between casual and formal.
The collection calls itself intermediary, but make no mistake: the designs have an expert appeal that’s guaranteed to last. These aren’t flash-in-the-pan trends — they’re meticulously crafted styles, curated to cater towards each generation, from the office to the streets. Whether it’s a glowing red bag or a mossy striped jacket, this collection has all occasions covered.