LVMH Watch Week: TAG Heuer Unveils Its First New Watches of 2024

Jeremy Freed January 29, 2024

Watchmakers tend to release new editions sporadically throughout the year, but it’s become an annual tradition for TAG Heuer to be first out of the gate each January at the new multi-brand extravaganza known as LVMH Watch Week. Along with its siblings Hublot, Bulgari, and Zenith, TAG Heuer showcased its latest creations at this week’s edition in Miami and as always there were a few surprises in store. Here are the ones that we’re most excited about.

TAG Heuer Carrera Chronograph

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TAG Heuer marked the 60th anniversary of the Carrera last year with a blitz of new models, many of them vintage-inspired “glassbox” versions featuring a domed, curved, sapphire crystal, that pays homage to collectible hesalite crystal designs from the 1970s. The celebration of Carrera continues this year with two new chronographs featuring teal green dials and glassbox crystals. The first pays homage to the Carrera 45 “Dato,” the 1968 release that was the first Carrera to feature the date window at nine o’clock — a reference now prized by collectors. The new version announced this week features the same Dato layout with a minutes counter at three o’clock, and other updates including improved case ergonomics, a teal green dial with circular brushed finishing, and an open caseback showcasing the modern TH20-07 automatic movement. The good news for anyone ready to pull the trigger on this Dato is that it’s already available for sale. ($8,150)

TAG Heuer Carrera Chronograph Tourbillon

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The other new addition to the Carrera family takes things to the next level with one of TAG Heuer’s most exclusive movements, the Calibre TH20-09 tourbillon. Befitting of its more complex movement, this model ups the ante with an hour chronograph counter at nine in addition to the minutes counter at three, and a cutout at six to reveal the rhodium-plated tourbillon spinning in its cage. Keep an eye out for this one when it hits TAG Heuer’s boutiques and online store in May. ($29,950)

TAG Heuer Connected Calibre E4

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The newest version of the Connected Calibre E4 adds the option of a green ceramic bezel, along with four new digital watch faces that will be available for all Connected models. The new Connected Calibre E4 features a 45mm steel case with 50m water resistance and is powered by a Qualcomm Snapdragon Wear 4100+ processor. As with other E4 models, it’s equipped with TAG Heuer Golf, TAG Heuer Sports (Running, Cycling, Fitness, Swimming), and TAG Heuer Wellness apps, which are enhanced by heart rate, compass, and barometer sensors. TAG Heuer also announced digital watch faces inspired by the new TAG Heuer Carrera Chronograph and TAG Heuer Carrera Chronograph Tourbillon, as well as versions that echo the TAG Heuer Aquaracer Solargraph and TAG Heuer Formula 1. ($2,150)

TAG Heuer Eyewear

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The biggest surprise from TAG Heuer was four new families of sun and optical glasses created in collaboration with LVMH’s in-house eyewear specialist Thélios, and premiering some impressive technological bona fides. TAG Heuer has been in the eyewear game since the early 2000s, but this collection represents a major leap in both the diversity and the construction of both frames and lenses thanks to Thélios’ know-how.

“The new TAG Heuer Eyewear line represents the pinnacle of high-end innovation and design. Each model upholds the highest standards, with high-performing materials and details designed for optimal performance in all conditions,” said Renato Montagner, TAG Heuer Eyewear’s Creative Director. “This results in an avant-garde aesthetic where the glasses are no longer tied to the function of use, drawing their style from the beauty of technology.”

The new Shield Pro, Vingt-Sept, Line, Flex, and Bolide designs bear this out in high-end materials like 3D printed titanium and intelligent features like interchangeable lenses. TAG Heuer also boasts the introduction of 24-carat gold and platinum-coated lenses, which (in addition to sounding really cool) are also purported to enhance visual clarity. The entire lineup of glasses will be available online and in stores as of March 2024.