Back For More: Dior Taps KAWS to Reimagine the B35 NXXT Sneakers
It’s been five years since Kim Jones first teased a sportswear collaboration between Dior and American street artist KAWS, in his debut S/S 2019 collection with the house. Returning to the dialogue this winter for the first time since, Jones and Dior have again joined forces with Brian “KAWS” Donnelly to create a sneaker that’s well worth the anticipation.
Dior’s B35 NXXT sneakers are entirely reimagined through KAWS’s eyes. The “Dior” logo itself has been reconcieved in an unprecedented, stylized version: a majestic snake outlines this emblematic signature and undulates between its letters. Treading the line between elegant and audacious as only KAWS can, the collaboration brings the sneakers to life in both neon yellow and red, offering a vibrant splash of colour into the winter season.
Photography: Marc Santos
Photo Assistant: Jason Carreiro
Prop Styling: Dani Reynolds (Cadre Artists)
Styling: Haley Dach
