Men’s grooming has evolved, and with it comes a dizzying array of new products, from shaving tools to skincare treatments to haircare. The good news is that men have more options than ever before to upgrade their daily rituals. That’s where we come in. For SHARP’s 2025 Grooming Awards, we curated the best products available to transform your grooming routine, no matter what it might entail.
Everyday Essentials
BEST DAILY CLEANSER
Finding the right cleanser is a tall task — in many ways, it’s the foundation upon which the rest of your self-care regimen is built. But L’Oréal Men Expert Derma Power Purifying Gel Cleanser offers a simple solution. While other gel cleansers tend to dry one’s skin, this option from L’Oréal Men gently exfoliates your skin’s surface area and unclogs pores, prevents blemishes, and suits all skin types. Simply apply in the morning and evening on damp skin, lather, and rinse. Yes, it’s that easy.
L’ORÉAL MEN EXPERT DERMA POWER PURIFYING GEL CLEANSER
BEST AMBER FRAGRANCE
Ralph’s Club New York delivers a blackcurrant accord which opens the eau de parfum, giving way to a smooth blend of creamy vanilla and warm sandalwood. Featuring a striking chrome bottle inspired by the city’s Art Deco era, the fougère, ambery, fruity fragrance was created for those who seek boldness.
RALPH LAUREN RALPH’S CLUB NEW YORK EAU DE PARFUM FRAGRANCE FOR MEN
BEST SHAMPOO & CONDITIONER
Everist aims to be haircare meets skincare, replacing water with skincare ingredients in both its shampoo and conditioner, and concentrating it down into a rich cream. The result is haircare that’s as good for the planet as it is for your scalp.
EVERIST THE SHAMPOO CONCENTRATE AND THE DEEP CONDITIONING CONCENTRATE
BEST NAIL CLIPPER
The perfect travel tool, Victorinox’s small but perfectly formed clipper packs a high-quality nail clipper into its tiny frame. Crafted from stainless steel with an ergonomic grip, the brand stays true to its reputation of stylish Swiss craftsmanship.
VICTORINOX NAIL CLIPPER
BEST SHAVING CREAM
Malin+Goetz’s nourishing shaving cream is formulated with wild Moroccan camomile, glycerin, and squalane to create a moisturizing barrier on the skin, preparing it for a clean and smooth shave every time.
MALIN+GOETZ CHAMOMILE SHAVE CREAM
BEST BODY CLEANSER
Aesop’s hydrating cleanser with a comforting cream texture offers a blend of botanicals renowned for their purifying properties. This gentle cleanser is specifically geared for those with dry or dehydrated skin, making it the perfect winter companion.
AESOP ELEOS NOURISHING BODY CLEANSER
BEST EYE PATCHES
Peter Thomas Roth’s tightening eye contour gel patches relieve puffy under-eyes with an instant collagen infusion. Powered by a potent complex of collagen, collagen amino acids, peptides, and seaweed extract, these innovative patches minimize even the finest lines.
PETER THOMAS ROTH INSTANT FIRMX COLLAGEN INFUSION TIGHTENING EYE PATCHES
BEST ELECTRIC RAZOR
If it wasn’t immediately apparent, the Philips i9000 Prestige Ultra is the brand’s most innovative shaver. With five different shaving modes, the i9000 Prestige Ultra offers complete grooming flexibility for even the most fickle facial hair.
PHILIPS i9000 PRESTIGE ULTRA
BEST SINGLE-BLADE RAZOR
The right razor can transform your look, with Manscaped’s The Plow 2.0 offering the ultimate daily upgrade. Its perfectly weighted brass handle and zinc alloy head are specifically designed to deliver the smoothest possible shave every day.
MANSCAPED THE PLOW 2.0
BEST SHAVING BALM
While most post-shave balms are alcohol-based (and dry your skin out, accordingly), Bevel’s alcohol-free Post-Shave Balm keeps skin happy with its refreshing coolness to calm and soothe your skin while reducing inflammation and irritation.
BEVEL POST-SHAVE BALM
In the Bag
BEST BODY OIL
F. Miller’s body oil offers a skin-fortifying blend of moisture-replenishing botanicals designed to soften, smooth, tone, and instantly hydrate. The result is a protective elemental-defence treatment and potent moisturizer that leaves a lasting luminous glow.
F. MILLER BODY OIL
BEST DAILY MOISTURIZER
Enriched with multi-weight hyaluronic acid and soothing botanicals such as aloe, camomile, and cucumber, Collage’s moisturizer gently exfoliates, locks in moisture, and leaves skin feeling composed, refreshed, and glowing all day.
COLLAGE COMPOSITION ACTIVE GEL MOISTURIZER
BEST STYLING STICK
For a no-fuss on-the-go styling tool, JVN’s latest release delivers a blend of butters, waxes, and oils to style and control hair all long, no matter the hair type or style.
JVN STYLEFIX STICK
BEST MARINE SCENT
Contrasting elements of fresh saltwater and soft woody notes, Issey Miyake offers a breath of fresh air to your cologne lineup with Le Sel d’Issey, a revitalizing fragrance born between the ocean and earth. With notes of oak moss, ginger, and fresh seaweed at the forefront, Issey Miyake offers a fragrance that’s as refreshing as it is complex.
ISSEY MIYAKE LE SEL D’ISSEY EAU DE PARFUM, 100 ML
BEST NATURAL DEODORANT
Salt & Stone’s cult-favourite deodorant is an aluminum-free option formulated for two-day protection. The stick’s prebiotics help neutralize odour while seaweed extracts moisturize the skin, leaving you with long-lasting freshness and comfort.
SALT & STONE SANTAL & VETIVER DEODORANT
BEST DAILY SERUM
Reveal a younger, healthier you with Margin’s daily serum. The brand’s DHK Defence Serum is powered by advances in biotechnology that harness dihydrokaempferol, an all-star antioxidant clinically proven to protect skin from aging and stress.
MARGIN DHK DEFENCE SERUM
BEST SCALP TREATMENT
Crown Affair’s Overnight Repair Serum is proof that good things happen overnight. A clinically backed leave-in treatment, it strengthens and revitalizes damaged strands, adds shine and softness, and helps reduce breakage and split ends.
CROWN AFFAIR THE OVERNIGHT REPAIR SERUM
BEST BEARD OIL
Blind Barber’s lightweight and aromatic beard oil is infused with rich essential oils. The result is an oil designed to moisturize and soften not only coarse beard hairs but also the skin underneath.
BARBER TONKA BEAN BEARD OIL
BEST STYLING COMB
The Mason Pearson Styling Comb is a striking handcrafted tool balancing form and function. Fabricated in cellulose acetate plastic and finished in tortoiseshell tones, the comb is a simple yet elegant tool designed to travel with you from day to day.
MASON PEARSON STYLING COMB C4
BEST DAILY SPF
Shiseido’s 100-percent mineral sunscreen delivers uncompromising sun protection for all skin types, shielding against harmful UV rays without irritation. If that’s not enough, it’s proven to improve uneven skin tone and radiance in just two weeks.
SHISEIDO URBAN ENVIRONMENT MINERAL CLEAR SUNSCREEN SPF 50+
BEST WOODY SCENT
A complex and intense ambery-aromatic fragrance with a spellbinding trail, CHANEL BLEU DE CHANEL’s woody notes have been accentuated, lending the scent a warm quality. Leathery and resinous notes make this the most mysterious of all the brand’s iconic fragrances.
CHANEL BLEU DE CHANEL L’EXCLUSIF
Photography: Marc Santos.
Photo Assistants: Sara Fleiszig & Pascal Lee.
Prop Styling: Chiara Purdy (Cadre Artist Management).
