Dermapure x SHARP
After years of squinting at themselves on Zoom calls, more men are realizing that good grooming doesn’t stop at the barber’s chair. Aesthetic treatments, from skincare procedures to injectables, and even hair treatments — once whispered about as feminine territory, if at all — are becoming part of the modern self-care tool kit.
Men might have quietly envied a fresher complexion or a sharper jawline, all while stealing their partners’ fancy skincare products, but few felt comfortable doing much more about it. That’s changing fast. Fuelled by the era of virtual meetings, social media, and a broader emphasis on wellness overall, more men are discovering that small, non-surgical tweaks can make a big difference.
“Our goal isn’t to make someone look different. It’s about restoring structure and giving a refreshed, masculine look.”
Dr. Samuel Hetz, a family physician with a focus in aesthetic medicine.
Dermapure, Canada’s leading network of medical aesthetic clinics, has seen that shift first-hand. Dr. Samuel Hetz, a family physician with a focus in aesthetic medicine, says that when he started in aesthetics in 2013, male patients were almost non-existent. “Today, men account for 10 to 20 percent of our clientele, and it’s climbing,” he explains. “They want to look and feel their best — not for anyone else, but for themselves.”
While women have long embraced injectables and skin rejuvenation, men are catching up with a clear set of priorities. Hair restoration is high on the list: platelet-rich plasma (PRP) treatments, often paired with microneedling or exosomes, are popular because they’re quick, effective, and don’t require daily upkeep or a trip to Turkey.
Facial sculpting is another growth area. Neuromodulators and fillers can subtly sharpen the jawline, soften under-eye hollows, or restore cheek volume lost with age. “Our goal isn’t to make someone look different,” says Dr. Hetz. “It’s about restoring structure and giving a refreshed, masculine look.”
For overall skin quality, Dermapure offers microneedling, IPL (intense pulsed light), and light resurfacing to improve texture, tone, and fine lines. For stubborn pockets of body fat, non-surgical contouring options like CoolSculpting can smooth love handles or a soft midsection with no downtime.
“Nobody wants a treatment to announce itself. We want you to look like yourself, just a few years younger or a little more refreshed.”
Dr. Samuel Hetz, a family physician with a focus in aesthetic medicine.
For male clients with limited exposure to skincare treatments, Dermapure creates a straightforward and professional environment. Their microneedling treatment is an efficient, non-surgical option well-suited for a busy lifestyle, with many clients back at their desks the same afternoon. Within days, fine lines are softened, and skin feels tighter overall. Simple, effective, and discreet — exactly what Dr. Hetz means by non-surgical care.
At Dermapure, every treatment begins with a personalized consultation. Patients talk through their main concerns, and practitioners design a plan that may combine skincare, injectables, and technology. “People rarely wake up one day and book an appointment on a whim,” says Dr. Hetz. “They’ve usually been thinking about it for a while, and they know how they want to feel — even if they don’t know the technical solution.”
All procedures are non-surgical, performed by physicians when required, otherwise, by trained nurses or technicians, and typically take an hour or so. Despite growing awareness, many men still assume aesthetic medicine is only for women, or that results will be obvious.
“Natural results are everything,” says Dr. Hetz. “Nobody wants a treatment to announce itself. We want you to look like yourself, just a few years younger or a little more refreshed.” For Dr. Hetz and Dermapure, results aim for a natural, well-rested look — the kind that prompts friends to ask if you’ve been on vacation, not if you’ve “had work done.”
Another misconception is that any spa can offer the same service. Dr. Hetz stresses the importance of choosing experienced injectors and medically supervised clinics. “There’s a low barrier to entry in aesthetics, so make sure you’re in expert hands.”
Men’s Skincare Is On the Rise. Discover How Dermapure Helps Men Shed the Stigma
Photo courtesy of Dermapure.
Men’s Skincare Is On the Rise. Discover How Dermapure Helps Men Shed the Stigma
Photo courtesy of Dermapure.
The rise in men seeking cosmetic treatments reflects a new comfort with self-care. Whether it’s a big presentation, getting back into dating, or simply wanting to feel sharper, men now see aesthetics as maintenance, not unlike going to the gym, or how a suit can shape your physique. “Prevention is easier than correction,” says Dr. Hetz, who advises a simple routine: vitamin C in the morning, sunscreen daily, and retinol at night when appropriate. Regular check-ins keep results subtle and long-lasting.
Dermapure’s message is clear: modern aesthetics aren’t about changing who you are, but helping you put your best face forward with expert, natural-looking care.
Book a skin consultation with the clinic of your choice at dermapure.com.
