The Breitling universe is an ever-expanding one. After staking its claims in aviation, pro surfing, classic motorcycles, Ironman triathlons, professional cycling, and 1960s muscle cars, you might think there’s little left for the revered Swiss luxury watchmaker to put its stamp on — but you’d be wrong. When Breitling revealed its new role as official timepiece partner of the NFL earlier this year, along with a starting lineup of no less than 64 NFL-themed timepieces, it reaffirmed its role as a watchmaker with something for everyone. Fans of luxury timepieces and American football in Montreal had an opportunity to celebrate both recently at the opening of a new Breitling boutique at Montreal’s Royalmount.
The NFL collection features watches devoted to each of the NFL’s 32 teams across two distinct collections: the Endurance Pro 44 and the Chronomat Automatic GMT 40. In addition, the Super Chronomat B01 capsule pays tribute to six teams with special editions in steel or gold. Crafted from ultra-light titanium, the Endurance Pro is the sportiest member of the squad, featuring team colours and logos subtly integrated into its sub-seconds dial. The Chronomat Automatic GMT 40, the collection’s dual-time model, is the most versatile of the bunch, with a range of dials in team colours and the team logo engraved on the caseback. As the “MVP,” the Super Chronomat B01 44 is the most exclusive of the three, with two distinct versions devoted to six of the league’s most prestigious teams. Available in steel or 18k red gold, you can take your pick from versions devoted to the Miami Dolphins, San Francisco 49ers, Philadelphia Eagles, Buffalo Bills, Green Bay Packers, or Detroit Lions — each featuring the team’s logo on the 9 o’clock subdial and the NFL shield engraved on the caseback.
“Our partnership with the NFL is a celebration of precision, performance, and passion — values that define both Breitling and the game of football,” said Thierry Prissert, Breitling USA President, in a statement marking the collection’s release. “With the Super Chronomat B01 44 NFL Teams capsule collection, we’ve created timepieces that honour the spirit of each franchise through bold design, meticulous craftsmanship, and meaningful details like team colours and logos, as well as the iconic NFL shield. This capsule collection of watches is a tribute to the fans, the legacy, and the enduring excitement of the sport.”
Breitling’s New NFL Collab Touches Down in Montreal
Breitling’s New NFL Collab Touches Down in Montreal
Breitling’s New NFL Collab Touches Down in Montreal
As with most of Breitling’s partnerships, this one has an interesting historical precedent in Breitling’s 1990s collaboration with the Baltimore Ravens, the Chronomat ref. 1305012. Unlike this 30-year-old model, which was extremely limited and is now highly collectible, Breitling’s new NFL collab is readily available both online and in the brand’s network of Canadian boutiques, including the newest Breitling store in Montreal.
