“I’ve always believed that who we become is shaped by what we practice every day. Confidence grows through curiosity, preparation and experience,” says Ethan Hawke. A five-time Oscar nominee, the Blue Moon star commits to his craft — be it acting, writing, or filmmaking — and his latest endeavour is no exception.
On Wednesday, Italian menswear label Canali named Hawke as a Global Brand Ambassador. “We were drawn to Ethan because of the way he has lived his career,” explains President and CEO Stefano Canali. “He has remained true to himself, guided by curiosity and determination rather than convention, always willing to learn and evolve.”
The announcement coincides with Canali’s Fall/Winter 2026 collection. Yet the collaboration subverts the conventional cinema-couture crossover; instead of a splashy campaign, Hawke and Canali have teamed up on a short portrait series and film that centre the creative process. Practicing lines and polishing movements, Hawke frames rehearsal as the ultimate achievement.
Describing Hawke’s detail-oriented approach, Canali says the star was a natural partner. “More than an ambassador, Ethan represents a modern idea of distinction,” Canali elaborates. “One that begins with character.”
Praising the couturier’s “patience, care and dedication to doing things well,” Hawke says the partnership is built on shared values. “It’s an aspirational philosophy that resonates deeply with me,” adds the actor. In the pursuit of excellence, Hawke and Canali are kindred spirits.
