Since its conception as a quality-first workshop in 1837, Hermès has been guided by an ethos of simplicity and shopper satisfaction. By the 1920s, Hermès branched out into menswear with a sleek, understated golf jacket. The sharp, sophisticated contour of the Kelly bag — named for Hollywood star turned princess of Monaco Grace Kelly — rose to prominence soon after, alongside now-iconic silk scarves. The modern age of Hermes continues its legacy of bespoke, high-quality staples and natural partnerships, including a collaboration with Apple on the Hermès Apple Watch. And, thanks to its ongoing family-based share structure, Hermès’ close consumer-brand relationship endures. As recently as 2015, the Maison reimagined the construction of its iconic Birkin bag to satisfy the concerns of its namesake, Jane Birkin.