Since its conception as a quality-first workshop in 1837, Hermès has been guided by an ethos of simplicity and shopper satisfaction. By the 1920s, Hermès branched out into menswear with a sleek, understated golf jacket. The sharp, sophisticated contour of the Kelly bag — named for Hollywood star turned princess of Monaco Grace Kelly — rose to prominence soon after, alongside now-iconic silk scarves. The modern age of Hermes continues its legacy of bespoke, high-quality staples and natural partnerships, including a collaboration with Apple on the Hermès Apple Watch. And, thanks to its ongoing family-based share structure, Hermès’ close consumer-brand relationship endures. As recently as 2015, the Maison reimagined the construction of its iconic Birkin bag to satisfy the concerns of its namesake, Jane Birkin.
H24, with its botanical notes and floral scent, perfectly captures the French luxury brand’s vision of the Hermès man.Read More >>