With roots that date back to 1917, Rado has long been known as the watch industry’s master of materials. An innovator in the world of high-tech ceramics, the brand continues to push forward with innovative materials, without ever losing sight of its heritage. In 1962, they released the world’s first scratchproof watch, the Rado DiaStar. It was crafted from ultra-resistant hard metal – an impressive technical innovation – and boasted a futuristic design approach that was becoming a crucial strand of the brand’s DNA. Turning visionary ideas into bestselling phenomena was a formula that Rado made its own.


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