Tudor was born as a vision of Rolex founder Hans Wilsdorf, who wished to offer watches that Rolex agents could sell at a more modest price, all while maintaining the the rigorous standard of dependability for which Rolex was (and still is) famous. In the modern era, Tudor has gained enthusiast cult status with their beloved Black Bay models, alongside a host of other watches that deliver impeccable value — just as Wilsdorf would have wanted.