It began in the early ’70s as nothing but a simple industry trade show, a chance for foreign retailers to survey the very best of Italian fashion. But over the decades — and, especially since the recent rise of street style photography — Pitti Uomo has evolved into a mecca for male fashionistas.
Twice a year, a gaggle of bespoke-clad dandies descend upon Florence to attend the show, network with like-minded sartorialists, and with any luck, have their picture taken by a blogger or two. In many ways, the style-minded gents peacocking about outside have come to overshadow Pitti itself.
While the outfits at Pitti can sometimes toe the line of outlandishness, they’re more often than not a solid gauge of coming trends a season or two down the line. For a peek ahead, we had photographer Jun Her on the ground in Florence to capture all the coolest looks on display at the latest edition of the show.