This Ontario Company Wants to Turn Canada into A Marijuana Superpower: Here’s What We’re Reading

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Here’s what we’re reading today.

1. Inside the Ontario company turning Canada into a pot superpower

“The cultural and political landscape surrounding marijuana is changing fast, and Linton, more than anyone else, seems primed to profit from it. The Trudeau government has promised to do what only Uruguay had done before: declare a national end to the prohibition on the recreational growth, sale, and consumption of marijuana. Linton’s company—and his country—is set to spearhead a global movement.”

2. Big Alcohol is trying to go on a health kick

“Alcoholic beverage companies have steered clear of the health-and-fitness trend that’s overtaken virtually every consumer category from food to clothing. Now that’s changing as millennials, especially women, obsess over everything they ingest. Big alcohol players, including Diageo and MillerCoors, are trying to cater to the so-called athleisure-wearing customer. Their challenge: to give fitness-chic status to a product more associated with binge drinking and addiction.”

3. Ramen is replacing cigarettes are prison’s most popular currency

“Cost-cutting measures by private facilities have led to subpar food quality and fewer meals, making noodles a commodity that trades well above its value”

4. What was Gawker?

Contributor Hamilton Nolan, who wrote over 14,000 posts for the site, reflects on what Gawker meant to him. “A Gawker editor of the past coined the slogan, ‘Honesty is our only virtue.’ That will do as well as anything. Many Gawker readers did not think we were the best writers, nor did they even particularly like us; they read Gawker because they knew that we would tell the truth about whatever was happening. No bullshit. Well, some bullshit. You can’t have great ideas every day.”

5. The ‘Millenial Whoop’ is a plague that must be eradicated

“So it is that the Millennial Whoop evokes a kind of primordial sense that everything will be alright. You know these notes. You’ve heard this before. There’s nothing out of the ordinary or scary here. You don’t need to learn the words or know a particular language or think deeply about meaning. You’re safe. In the age of climate change and economic injustice and racial violence, you can take a few moments to forget everything and shout with exuberance at the top of your lungs. Just dance and feel how awesome it is to be alive right now. Wa-oh-wa-oh.”