Draymond Green is the New Face of BOSS x NBA
Back in December, Hugo Boss not only revealed that it was partnering with the NBA for two capsule collections in 2021, but that the face of both collections would be a big-name NBA star. Who exactly? Well, we now know who: Golden State Warriors forward and three-time NBA champ Draymond Green. Green will front both Spring-Summer and Fall-Winter collections, with NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rapper Aminé, and jewellery designer Greg Yuna also making appearances for SS21.
Launching later this month, the SS21 capsule features the logos of the NBA and 9 NBA teams (including the Toronto Raptors, thank you very much) splashed across long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short-sleeve T-shirts, sweatpants, and shorts. According to BOSS, partnering with the NBA was a no brainer: it improves brand awareness for the German label within North America, helps them reach a younger audience, and cements the brand’s ongoing casualization. In recent years, BOSS has pushed beyond suiting into more everyday wear, and the BOSS x NBA SS21 campaign sees capsule pieces mixed with BOSS suits, trousers, and even trench coats. It’s a contemporary blend of tailoring and casual wear that would be at home in NBA arena tunnels.
You can get your hands on the BOSS x NBA collection come mid-February, when it will release exclusively at BOSS Stores, boss.com, NBAStore.com, and at select retailers.
