If only every day could begin like Brad Pitt’s recent morning in Los Angeles, in which he rides his motorcycle along the coast to grab some fresh coffee beans, visits his mechanic, and then glides back to his modernist mansion for a velvety homemade cappuccino. Unlike Pitt, the rest of us are not likely to have our mornings orchestrated by La La Land writer-director Damien Chazelle or scored by hot-shot composer Justin Hurwitz as part of a big-budget campaign for renowned Italian coffee specialists De’Longhi.
If the actor’s morning seems perfect, well, that’s the idea. De’Longhi promises its luxurious new $1,999 automatic bean-to-cup Dinamica Plus espresso machine can deliver you a “perfetto moment” — even if it can’t make you a movie star. The new machine has a patented system for perfectly frothed milk and an app, of course, that lets you customize any of the 12 or more coffee and espresso beverages to your exact taste. Sadly, none of them will give you Pitt’s blond locks or effortless charisma.
As the new global ambassador for the Italian specialty coffee powerhouse, Pitt and De’Longhi will face off against George Clooney and Nespresso in what could become an all-out war for coffee supremacy and title of handsomest espresso-drinking Hollywood star.
Brad Pitt’s love of motorcycles and riding is well known. Last time we checked, he had around half a dozen motorcycles — from a BMW adventure bike to a Triumph bobber to one-off works of art by some of the world’s best custom builders. But the blacked-out motorcycle he rides in the “perfetto moment” spot piqued our interest because it’s so unusual. The V-Twin-powered machine isn’t like anything from a major brand. After some sleuthing, we think it’s actually one of the very rare bikes from the actor’s personal stable, a modified version of the handmade Ecosse Titanium Series, which reportedly cost around $300,000 back in 2013 when the tabloids first showed Pitt riding it. And, in case you want to complete the look, his golden helmet appears to be from the French boutique firm Veldt. Still, even with all that gear, your morning’s aren’t likely to be as perfect as Brad’s.
Short-films/long-commercials are nothing new of course, see also Jason Schwartzman as an unlucky racing driver for Prada and Madonna as a difficult passenger for BMW.
All images courtesy of De’Longhi.