Until fairly recently, to paraphrase Henry Ford, you could have a watch in any colour you wanted, as long as it was black (or white, or if you were really adventurous, navy blue). Fortunately, those days are gone, and watchmakers of all kinds are splashing out with offerings in vibrant hues from pistachio and coral to multi-coloured bubbles and stripes. Here are a few of the standouts in an increasingly crowded — and colourful — field.

CLOCKWISE FROM TOP LEFT TAG HEUER FORMULA 1 43 MM, ($2,950). BREITLING NAVITIMER B01 CHRONOGRAPH 43, ($11,650). NOMOS GLASHÜTTE CLUB CAMPUS CREAM CORAL, ($1,740). MIDO OCEAN STAR DECOMPRESSION WORLDTIMER, ($1,625).

CLOCKWISE FROM TOP LEFT TAG HEUER FORMULA 1 43 MM, ($2,950). BREITLING NAVITIMER B01 CHRONOGRAPH 43, ($11,650). NOMOS GLASHÜTTE CLUB CAMPUS CREAM CORAL, ($1,740). MIDO OCEAN STAR DECOMPRESSION WORLDTIMER, ($1,625).
ROLEX OYSTER PERPETUAL 41, ($7,550).

ROLEX OYSTER PERPETUAL 41, ($7,550).
CLOCKWISE FROM TOP LEFT: OMEGA SEAMASTER AQUA TERRA SHADES, ($8,500). CHOPARD ALPINE EAGLE XL CHRONO, ($25,300). CITIZEN TSUYOSA, ($595). SEIKO 5 SPORTS, ($425). HUBLOT BIG BANG INTEGRATED SKY BLUE CERAMIC 42 MM, ($30,100).

CLOCKWISE FROM TOP LEFT: OMEGA SEAMASTER AQUA TERRA SHADES, ($8,500). CHOPARD ALPINE EAGLE XL CHRONO, ($25,300). CITIZEN TSUYOSA, ($595). SEIKO 5 SPORTS, ($425). HUBLOT BIG BANG INTEGRATED SKY BLUE CERAMIC 42 MM, ($30,100).
TUDOR BLACK BAY 58 18K, $21,000.

TUDOR BLACK BAY 58 18K, ($21,000).

Over the Rainbow: Colourful Watches for Summer

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CLOCKWISE FROM TOP LEFT TAG HEUER FORMULA 1 43 MM, ($2,950). BREITLING NAVITIMER B01 CHRONOGRAPH 43, ($11,650). NOMOS GLASHÜTTE CLUB CAMPUS CREAM CORAL, ($1,740). MIDO OCEAN STAR DECOMPRESSION WORLDTIMER, ($1,625).

Over the Rainbow: Colourful Watches for Summer

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ROLEX OYSTER PERPETUAL 41, ($7,550).

Over the Rainbow: Colourful Watches for Summer

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CLOCKWISE FROM TOP LEFT: OMEGA SEAMASTER AQUA TERRA SHADES, ($8,500). CHOPARD ALPINE EAGLE XL CHRONO, ($25,300). CITIZEN TSUYOSA, ($595). SEIKO 5 SPORTS, ($425). HUBLOT BIG BANG INTEGRATED SKY BLUE CERAMIC 42 MM, ($30,100).

Over the Rainbow: Colourful Watches for Summer

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TUDOR BLACK BAY 58 18K, ($21,000).

Photography: Michael Kazimierczuk (Impossible Studios)

Prop Styling: Zach Noftall (Plutino Group)

Styling: Haley Dach

Photo Assistant: Ethan Allen