Saint Laurent Rive Droite Throws The Ultimate Beach Party

If their latest lineup is anything to go off of, Saint Laurent Rive Droite has some serious cross-industry sway. Rive Droite, the lifestyle arm of the storied fashion house, dropped a series of summer collabs with top-notch creatives like Lexon and New Era. From surfboards and speakers to cameras and caps, the Anthony-Vaccarello-designed selection elevates beach party essentials.

Above, see the water-resistant mini radio, made in collaboration with Lexon. Available in blue or yellow, the radio is rechargeable and fully equipped to channel AM and FM stations. Its combination of modern functionality and retro taste is fit to soundtrack summer afternoons with craft brews. Meanwhile, metallic Saint Laurent embossed shades offer a bronze twist on classic gear, and tumbler mugs make packing for picnics stylish and simple.

Dusk-tinted paddle boards and surfboards dive into ocean haze. Their vintage palettes, with grainy plums and corals, look like California sunsets on film. Nostalgic technology carries the 90210-esque West Coast vibe; the collection even includes Polaroid Leopard instant cameras.

Saint Laurent Rive Droite surfboard and paddle

The lifestyle brand embodies a laid-back sensibility; it’s all about sophistication without excess. Of course, they’re not the only ones to find inspiration in the dreamy seasides. Earlier this year, Dior launched a beachwear capsule focused on sustainability, while Rolex funded deep-sea divers to explore a frozen forest.

Still, Saint Laurent Rive Droite distinguishes their beachside collection by offering full immersion — the campaign spans an entire universe of high-end lifestyle, from sparkling glasswares to Rive Gauche bags. Each item is, without a doubt, completely unique on the market. Highlights like brass dominoes and leopard-print lyric speakers push the boundaries of leisure design.

Saint Laurent Rive Droite

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The 37.2 campaign — the one that gave us these stunning photos — was shot by photographer Purienne. Elevated photoshoots are a dividend of Saint Laurent’s push to become more integrated with the art world. Recently, the brand launched Saint Laurent Productions, a film production company that debuted Strange Way of Life with Pedro Pescal and Ethan Hawke at Cannes this May.

Learn more about Saint Laurent Rive Droite.