From six-time European PGA tour winner Tommy Fleetwood to NBA star Jimmy Butler to skateboarding phenomenon Sky Brown and tennis champ Naomi Osaka, TAG Heuer’s roster of athlete ambassadors has come to include some of the biggest names in sports over recent years. This season, however, the Swiss luxury watchmaker is upping the ante ahead of the Paris 2024 Olympic Games with a trio of up-and-coming athletes from the worlds of track and field and swimming.
The first of the three is 28-year-old American sprinter Fred Kerley, who has set benchmarks in the 200m and 400m sprints and is currently tied for the 6th fastest man ever to run the 100m with a recorded time of just 9.76 seconds. After winning a silver medal at the 2021 Olympic Games, Kerley went on to clinch the World Championships 100m title in 2022. “Joining TAG Heuer as their newest brand ambassador fills me with boundless enthusiasm,” the sprinter says. “I strongly believe in the brand’s values of exceptional performance, precision and passion for pushing boundaries, and I am committed to upholding these standards in every stride I take, both on and off the track.”
Joining Kerley from the world of track and field is Letsile Tebogo, who at just 20 years old has recently graduated to the big leagues after some major wins in the under-20 category. As just the second runner of all time to break the 10-second 100m barrier in the Under-20 age class, Tebogo is considered to be one to watch in the lead-up to the Paris 2024 Olympic Games. “Joining forces with such a prestigious brand is a dream come true for me,” says Tebogo, who hails from Botswana, a landlocked African nation of just 2.5 million people. “Being in the company of their esteemed ambassadors is truly an honour that I cherish. I cannot express enough my enthusiasm for this incredible partnership and the opportunities it brings.”
Last but not least is Canadian swimmer Summer McIntosh, who, despite being just 17 years old is already an Olympic Games veteran after becoming the youngest member of Team Canada to compete at the 2020 summer Olympics in Tokyo. In addition to being a four-time World Aquatics champion and bringing home a pair of gold medals from the Commonwealth Games, McIntosh is the current world record holder in the women’s 400-metre individual medley, which consists of a single swimmer swimming equal distances of four different strokes (butterfly, backstroke, breaststroke, freestyle) within one race. “It is a true honour to be part of the athletes in the TAG Heuer family,” says McIntosh.
“We are immensely proud to welcome our newest ambassadors to the TAG Heuer Family”, commented Frédéric Arnault, CEO of TAG Heuer, who will be just one of many fans watching Kerley, Tebogo, and McIntosh in the lead-up to Paris 2024. As the latest additions to a family of athletes that includes some of the biggest names in golf, tennis, surfing, and motorsports, they ought to feel right at home.