Cruising Through International Waters: Louis Vuitton Men’s Pre-Fall 2024

Framed by lush palm trees and eternally soaking in the California sun, the Hollywood Walk of Fame is an unrivalled icon in North America. Across the Pacific, however, Hong Kong’s entertainment scene boasts a legendary street of its own: the Avenue of Stars. Neighbouring the turquoise harbour, the celebrity-studded stretch memorializes a century of Hong Kong’s film industry. To merge the two coastal icons is no small task — but if anyone is up to the challenge, it’s Louis Vuitton. Launching the Louis Vuitton Men’s Pre-Fall collection, the French Maison lived up the hype-filled scenery. From the clothing to the guest list, creative director Pharrell Williams crafted a fashionable tribute to globe-trotting glamour.

Louis Vuitton Men’s Pre-Fall 2024

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Tahar Rahim

Louis Vuitton Men’s Pre-Fall 2024

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Aaron Kwok

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Pusha T

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Justin Huang

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Sho Hirano

In a checkered jacket, loose-cut pants, and shiny black shoes, Napoleon’s Tahar Rahim embodied the spirit of versatility at the pre-fall show. As the French-Algerian actor recently told Variety, foreign films took a chance on the budding actor, which eventually led to his success in entertainment. It’s a fitting anecdote for a fashion line that celebrates cross-cultural collaboration.

Nautical style permeates the Louis Vuitton looks: see Justin Huang’s graphics-on-white fit for an example of sailor-chic. The collection’s maritime-inspired styles are primed for adventure, alluding to the ocean’s transient spirit. Tailored sailing gear and fresh prints embody the boundless potential of high sea travel. The Men’s Pre-Fall collection is all about embracing change and exploring new perspectives.

Louis Vuitton Men’s Pre-Fall 2024

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Swizz Beatz & Kasseem Dean Jr

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Austin Lin

Louis Vuitton Men’s Pre-Fall 2024

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Swae Lee

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Jasper Liu

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Jeffrey Ngai

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Terence Lam

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Ci Sha

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Han Cenyu

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Kevin Chu

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Kenji Fan

Seaside style, captured in surfer prints and preppy boat shoes alike, is a versatile dress code. With the pre-fall collection, Louis Vuitton promised to reimagine the essence of nautical — floral-inspired prints and deep-sea palettes did the job well. Pairing his red varsity jacket with high-waisted black pants, Taiwanese actor Austin Lin dressed for the boundary-pushing theme.

The message doesn’t stop at nice-sounding words, either. Functional construction shows how these clothes practice what they preach. The Maison’s signature bags comes with more pockets than ever, maximizing adaptability suited to adventure. Meanwhile, the collection rejuvenates classic sweaters with sailing motifs and navy-white palettes. Under Williams’ direction, respecting the staples means reinventing them.

Louis Vuitton Men’s Pre-Fall 2024 in Hong Kong.

After his Spring-Summer line synthesized celebrity streetwear with avant-garde fashion, Pharrell Williams dispelled any doubts about his sartorial skill. Now, setting the scene with vibrant neon lights and eye-popping monogrammed sails, the pre-fall collection cements Louis Vuitton’s status as a leading voice in menswear.