BECKHAM x BOSS: See David Beckham’s Design Debut
Fresh off the late-winter launch of BOSS ONE Bodywear, David Beckham returns to the German label for his co-designed debut collection, BECKHAM x BOSS. The Spring-Summer line marks the first instalment of a promising multi-year partnership between Beckham and BOSS Menswear. Drawing on the soccer star’s signature style, the collection incorporates everyday staples — jerseys, knitwear, denim — alongside sleek leather accessories, all-new tailoring, and adaptable outerwear. Beckham says he’s stoked for new venture, adding in a statement: “I can’t wait to see it in stores.”
Photography by Lachlan Bailey; Art Direction by Team Laird Agency.
Rendered in timeless shades like ivory, beige, khaki, and navy, the garments embody subtle sophistication — a signature BOSS aesthetic. The soccer star, meanwhile, is equally celebrated for his style game: Beckham’s vision guides an array of premium-quality pieces. Splashes of soft blues and pale pinks (a nod to the rose-coloured Inter Miami CF team, perhaps?) add intrigue to essentials.
Working with Beckham was “absolutely incredible,” says Marco Falcioni, SVP of Creative Direction at HUGO BOSS. “[Beckham’s] passion for fashion is authentic and he has been deeply involved in all aspects of our collaboration. We had a lot of fun during the shared design process, and the result is this remarkable collection.”
Photography by Lachlan Bailey; Art Direction by Team Laird Agency.
From casual denim looks to a double-breasted wool suit, relaxed silhouettes and lavish textures reign supreme. Tailored clothes offer a new signature cut, exclusive to BECKHAM x BOSS. Elsewhere, chic complements — shiny leather bags, Chelsea boots, a baker boy cap — only accentuate the feeling of everyday excellence.
“I’ve always loved fashion and curating different looks,” says Beckham. “So having the opportunity to collaborate with BOSS on my own spring/summer collection has been a great experience. It’s allowed me to really get into the detail of the pieces and to create a wardrobe of looks that aim to be effortlessly stylish and suit a range of occasions.”
BECKHAM x BOSS: David Beckham’s Design Debut Marks A New Era
David Beckham for BECKHAM x BOSS, Spring Summer 2025 Collection. Photography by Lachlan Bailey; Art Direction by Team Laird Agency.
BECKHAM x BOSS: David Beckham’s Design Debut Marks A New Era
David Beckham for BECKHAM x BOSS, Spring Summer 2025 Collection. Photography by Lachlan Bailey; Art Direction by Team Laird Agency.
BECKHAM x BOSS: David Beckham’s Design Debut Marks A New Era
David Beckham for BECKHAM x BOSS, Spring Summer 2025 Collection. Photography by Lachlan Bailey; Art Direction by Team Laird Agency.
Spanning multiple years, the BECKHAM x BOSS design collaboration is the first of its kind for BOSS Menswear. Daniel Grieder, CEO of HUGO BOSS, says the collection represents “a unique moment” in the brand’s history, adding: “We have been very much looking forward to this launch and are more than excited to see how these pieces are received.”
Shot by renowned fashion photographer Lachlan Bailey, the BECKHAM x BOSS campaign will light up billboards from Times Square to Piccadilly Circus on April 23rd. The next day, a hand-painted mural — measuring a massive 541 square metres — will turn heads on Tabernacle Street, East London, overlaid with a dynamic moving projection. Window installations and pop-ups are also sure to appear, so keep an eye out.
The BECKHAM x BOSS Spring/Summer 2025 collection will be available from April 23, 2025.
Photography: Lachlan Bailey.
Art Direction: Team Laird Agency.
