Mastercard x SHARP
For a long time, premium meant proximity to status. However, that definition is evolving, and Mastercard’s newest suite of card benefits is designed for consumers who are becoming more intentional about where and how they spend their money.
This new focus on experiences, and sharing them with the people who matter most, is the basis of the new Mastercard Collection — the company’s new global suite of premium benefits. It is focused on providing access to the people, places, and passions that actually matter to Canadians. It’s less about being seen and more about being present, whether that means securing a table at a sought-after restaurant worth flying abroad for or getting into a highly anticipated show with five-star reviews.
Mastercard’s research backs this shift, showing that 75% of cardholders feel their best when spending on passions. That’s why The Collection is designed to give you more access to sought-after moments in a seamless way.
The benefits span three areas — travel, dining and entertainment — each with the potential to make a real difference for cardholders.
- On the move, eligible cardholders get access to fast-track security lanes at select airports worldwide, entry to more than 1,400 airport lounges, and a growing roster of premium airport dining options. For many, this alone will help make the airport experience feel smoother from the outset.
- At the table, The Mastercard Collection opens doors to premium reservations and experiences at award-winning restaurants worldwide, with expanded dining access coming to Canada later this year.
- Out on the town, it unlocks select pre-sale tickets, preferred seating and access to in-demand music, theatre and sports events in cities around the world.
Canadians can enjoy these premium benefits if they have a World, World Elite or a new World Legend Mastercard. For example, Rogers Red World Legend Mastercard holders can access premium benefits such as no foreign transaction fees when traveling and extra Roam Like Home days for customers with an eligible Rogers mobile plan, as well as access to memorable experiences with Rogers Beyond the Seat.
What makes The Mastercard Collection platform worth paying attention to isn’t just the benefits themselves so much as the intention behind them to ensure experiences are valuable and focused on the moments that matter most. Status used to be the point. But now, for experienced cardholders, the point is access paired with a frictionless experience so you can enjoy more time doing the things you care about, with the people you care about. A faster security line means more time at the gate with the people you’re travelling with. A secured premium reservation means one less excursion to manage on a trip that’s supposed to be about presence, not logistics.
This reflects a broader shift already underway in premium travel and lifestyle benefits, from image-driven perks to more thoughtful and intentional experience-led value. The Mastercard Collection signals that the next era of luxury is not measured by who notices, but by how easily you can access the experiences that matter most in your life.
Learn more about The Mastercard Collection here.
FEATURE PHOTO COURTESY OF ADOBE STOCK.
