Bodo Buschmann officially opened the doors to his business in the early 1980s with a dream and limitless entrepreneurial spirit. Since then, innovation in performance and style has carried through to BRABUS automobiles, motorbikes and powerboats, once again proving that German engineering and design never fall short. In collaboration with DAB Motors, revered for its expertise in lightweight, high-performance electric engineering, BRABUS has explored the next generation of electric motorbikes and made the Urban E First Edition a significant hit at Milan Design Week 2026.
Each component of the Urban E First Edition reflects an extensive and meticulous process: dozens of individual parts are painted separately, then carefully assembled to achieve a perfectly unified surface. From the rider’s seat, finished in premium leather and matched to its respective colorway with precise quilting, to the upgraded electric drivetrain, every detail is a testament to the thoughtful consideration involved.
Signature details include a BRABUS Masterpiece leather seat, Dual Stripe headlight, bespoke CNC rear shock and fully painted bodywork, all designed to give the bike a refined, custom-built presence. Carbon bodywork, wheel covers, winglets and a brake cooling duct add lightweight performance character, while CNC-machined brake levers, caps and mirrors, along with painted Brembo calipers, complete the premium finish. Powered by a brushless DC motor, it delivers 8 kW of continuous power, 37 hp at peak output, 475 Nm of wheel torque and a 120 km/h top speed.
The Urban E First Edition is the ultimate expression of exclusivity and individuality as a strictly limited collector’s model, distinguished by four signature colorways: Desert Sand, Fusion Red, SuperViolet and Peetch, with each colorway produced in just 10 units. Each one is inspired by the world of BRABUS supercars.
