This Guy Is Trying to Make Rollerblading Cool, and We’re Not Sure How to Feel

In this strange and befuddling world we live in, there are precious few certainties left upon which we can confidently hang our hats. What goes up must come down. What is dead may never die. And rollerblading will always, forever, permanently, without question, never not be completely and utterly uncool.

Except here comes Alex Broskow, pro inline skater, possessing a cool haircut and cool tattoos and cool clothes and pulling off totally cool tricks and making us question everything we always thought we knew.

Honestly, what’s next? Will mullets suddenly become the haircut of choice among the investment banking community? Are puppies going to just, like, stop being cute? Is Nickelback about to make the greatest album I’ve ever heard?!? God, I don’t know if I can handle this. Thanks a bunch, Alex Broskow. You ruined everything.