Jamie Dornan, the Man of Your Wife’s Dreams, Is the New Face of Boss The Scent

You’ve got to feel for Jamie Dornan. Not only does the Irish Fifty Shades star bear the weight of millions of housewives’ sexual fantasies, he’s about to become even more irresistible now that he’s been made the new ambassador for Boss’ centrepiece fragrance, Boss The Scent. Poor guy.

To be fair, Dornan is a flawless fit for the cologne. Bringing together an impactful combo of ginger, exotic maninka, and leather (as well as the new addition of cocoa absolute), Boss The Scent is about as manly as a smell can get. And Dornan is as manly as men come. Hell, just look at the films he’ll be starring in this fall: Otto Bathurst’s Robin Hood: Origins and Matthew Heineman’s A Private War. My chest got 25 per cent hairier just typing those movie titles.


The campaign sees Dornan team up with Dutch model Birgit Kos. (Tough gig, we know.) Says Dornan about the partnership: “For me, Boss represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the Boss family as the new fragrance ambassador.”

Chin up, old sport. You’ll get through this. Be strong.