Tiffany & Co.’s robin’s-egg blue boxes — a colour that’s been a symbol of the famed New York City jeweller since the 19th century — make it perhaps the only luxury brand in the world that’s as famous for its packaging as what’s inside. And considering the gold-and-diamond jewellery typically found inside, that’s all the more impressive. But after more than 175 years in business, there’s much more to Tiffany & Co.’s story than jewellery. Tiffany & Co.’s newest collection of Swiss-made wristwatches and tabletop Time Objects offers a glimpse at another side of the brand’s expansive, diamond-studded, and whimsical world.
Tiffany & Co. has been in the watchmaking game for more than 150 years, establishing its first manufacturer in Switzerland in 1874. Each piece in the new collection speaks to a different aspect of this legacy, starting with the Union Square, the most understated of the bunch. This unisex style pays homage to the brand’s former home in New York City with its name, while its dial reveals a reference to the famed 727 Fifth Avenue Landmark store in its subtly rearranged numerals. Two rose gold versions, including one with a diamond pavé dial, are new for 2025, rounding out a collection that previously included steel, yellow gold, and a range of dials (including Tiffany Blue, of course).
Jean Schlumberger is among several famed designers who have left their mark on Tiffany’s collections over the decades, and this year’s most impressive timepieces pay tribute to Schlumberger’s Bird on a Rock brooch, which he created for Tiffany & Co. in 1965. “Recognized as a great tastemaker during his 31 years as a designer for Tiffany & Co., Jean Schlumberger reinterpreted the natural world with wit and whimsy to create fantastical, exuberant, and often surreal designs that were among the most innovative of their time,” explains Anthony Ledru, president and chief executive officer, Tiffany & Co.
The Jean Schlumberger by Tiffany Bird on a Flying Tourbillon nods to its namesake with a cloud-like turquoise marquetry dial featuring a pair of 18K white and yellow gold birds and a flying tourbillon beneath a faceted sapphire crystal dome. Set with no fewer than 848 diamonds (3.9 carats in all) on its dial, case, crown, and lugs, this 25-piece limited edition isn’t just a showcase for Tiffany & Co.’s skill with precious stones. An ornately decorated movement created for Tiffany & Co. by Artime, a boutique Swiss manufacturer, gives it more than its share of horological street cred.
Not everything that comes in a Tiffany box is studded with diamonds, and not all of Tiffany & Co.’s standout timepieces are made to be worn on the wrist. The brand’s Time Objects collection offers an altogether different take on high-end Swiss watchmaking in the shape of racing cars, airplanes, and other objects of desire. Among the most distinctive new additions for 2025 is a mechanical desk clock inspired by a 1950s New York City taxicab and featuring two independent mechanical movements. In addition to displaying the time on a pair of rotating discs over the engine, this kinetic sculpture includes a three-spoke steering wheel that acts as a time-setting crown, and a dashboard key that sets the engine’s pistons pumping. It’s this unique blend of craftsmanship and wit that defines many of Tiffany & Co.’s most famous creations and is just one of many examples that make the brand’s timepieces more than worthy of a place in that famous blue box.
PHOTOS COURTESY OF TIFFANY & CO.
