After three years of meticulous planning, the newly named Tiffany & Co. Fifth Avenue store The Landmark has officially opened its doors. With esteemed artworks, the Blue Box Café, a never-before-seen collection of jewellery, and an assortment of coveted homewares, timepieces, and leather accessories, the options throughout the ten-floor masterpiece appear endless.
Luxury items aside, the inner workings of the store speak for themselves. Famed architect Peter Marino was tasked with maintaining historical parts of the original structure, as acquired by Tiffany in 1940, while mixing in modern renovations throughout the 100,000 square foot building, making it one of the largest stores in Manhattan. The Office for Metropolitan Architecture (OMA New York) designed the three-store glass addition, expanding the space to ten storeys.
Each floor focuses on different sections of Tiffany & Co.’s offerings, including High Jewellery masterpieces, Love & Engagement, silver designs, and home décor. Integrated amongst the shoppable items are nearly 40 outstanding works of art from artists such as Damien Hirst, Julian Schnabel, and Anna Weyant, as well as rotating museum and gallery space on floors eight and nine. A grand mirrored staircase is at the heart of the store, spiralling from floors three to eight with a large custom statue by Daniel Arsham at the base on the Love & Engagement third floor.
Donned in head-to-toe custom Givenchy uniforms, the store staff are masters in the history and details of the location, offering an upclose look at the design process behind High Jewellery pieces on the seventh floor, to the history and meaning behind each piece of artwork featured in, or commissioned for, the store. On the sixth floor you can have breakfast at Tiffany’s, as Michelin-starred chef Daniel Boulud has curated a unique daytime dining experience complete with breakfast and tea offerings from the seasonally inspired menu.
In honour of the reopening, Tiffany & Co. displayed the iconic Tiffany Diamond, a heritage piece with 128.54 carats that has been reset for the first time in ten years. To keep the celebration going, Tiffany held an exclusive opening party complete with a star-studded roster of guests including Michael B. Jordan, Jimin of BTS, Ronaldo Luís Nazário de Lima, and a musical performance by Katy Perry, before Mark Ronson DJed into the end of the night. As one of the largest stores in Manhattan, it’s no surprise that The Landmark houses an overwhelming amount of beauty to be seen.