From day one, Jacob Elordi and Sofia Coppola have been a match made in heaven. They first partnered on the acclaimed director’s 2023 effort Priscilla, which saw Elordi cast as a version of Elvis Presley that wasn’t portrayed through quite the rose-tinted glasses as the 2022 Austin Butler effort. Elordi and Coppola are both longtime friends of the Cartier brand, regularly stepping out in the house’s jewellery and watches. For their latest partnership, they’ve teamed up with the house for a stunning tribute to the iconic Cartier LOVE bracelet and the city that never sleeps.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.
Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.
Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.
JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTOS BY SOPHIA COPPOLA, COURTESY OF CARTIER.

The campaign is shot in the birthplace of the LOVE bracelet, New York City. The brand’s signature bracelet first came to be back in 1968 when Cartier designer Aldo Cipullo envisioned an ovular bracelet of two solid gold semicircles with the true stroke of genius being the semi-permanent touch of locking it to the wrist with a screwdriver. It makes the name of the bracelet all the more appropriate: love isn’t supposed to be something you take off at the end of the day, after all.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA & JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA & JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA & JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA & JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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SOPHIA COPPOLA PHOTOGRAPHS JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY ISABELLA ELORDI, COURTESY OF CARTIER.

While Coppola’s work has spanned continents and eras over the last thirty-odd years, she’s always had a gift for capturing the beauty of mundanity — grey dawn through a hotel window at the beginning of Lost in Translation or streetlights from the window of a taxi cab. She leans into that strength for the campaign, shooting Elordi mostly in a nondescript hotel room as he gets ready for a day out. It is, again, somewhat mundane — he brushes his teeth, gets dressed, sips coffee from a dainty room service tray (all while wearing, of course, stunning LOVE bracelets and a matching ring). There’s a hazy skyline shot on grainy film and a feeling that the day is just getting started and full of possibility.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi for Cartier LOVE Campaign. Photo by Sophia Coppola, courtesy of Cartier.

JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

Jacob Elordi Stuns in Cartier: See Photos by Sophia Coppola & Isabella Elordi

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JACOB ELORDI FOR CARTIER LOVE CAMPAIGN. PHOTO BY SOPHIA COPPOLA, COURTESY OF CARTIER.

“I thought since it’s for love, that it should feel close to him and didn’t want it to be too “professional”,” Coppola explains in the official press release. “It’s an idea of a romantic weekend in NY with Jacob, when you’re with someone you love and you don’t want to do much but just hang out… with the skyline of NY out the window, full of possibilities.”