Lubiam x SHARP
In 2026, conglomerates dominate the global fashion scene. Yet outside the mainstream, an alternative model is gaining ground: the family-run house. Over four generations, the Bianchi family has perfected its three offerings — L.B.M. 1911, Luigi Bianchi Sartoria, and Luigi Bianchi Su Misura — under the same company. Partnering with multiple retailers, the Bianchi family brings its independent expertise to Canada.
“We look backward to understand why a garment worked, and how a modern man’s life requires us to rethink it.”Giovanni Bianchi
The story starts in 1911, when master tailor Luigi Bianchi founded the house in Mantua, Italy. To this day, Lubiam’s design studios and manufacturing facilities remain in Mantua, where they operate under one roof. The streamlined space gives Lubiam direct oversight of production, allowing the family to keep full creative control of all three labels. Each serves a distinct purpose: L.B.M. 1911 takes a relaxed approach to Italian menswear, with deconstructed sports jackets and casual luxury at its core; Luigi Bianchi Sartoria represents more traditional, refined tailoring; the Su Misura program offers made-to-measure garments tailored to individual measurements, fabric preferences, and finishing details.
Today, fourth-generation siblings Edgardo, Giovanni, Giulia, and Gabriele Bianchi lead the business. While Edgardo, Giulia and Gabriele oversee operational and strategic functions, Giovanni guides the company’s creative vision as Style Director. “We don’t look backward to replicate the past; we look backward to understand why a garment worked, and how a modern man’s life requires us to rethink it,” explains Giovanni. “We continually invest in researching light, impalpable fabrics that offer an effortless, second-skin sensation.”
For evidence of this approach, look no further than Lubiam’s lightweight fabrics. Focused on construction and comfort, Lubiam tailoring accommodates movement and everyday wear without sacrificing the soft feel and sophistication of its Italian materials.
“Our process begins with understanding the mechanics of movement,” Giovanni elaborates. “When developing a seasonal lineup or refining our Su Misura program, the engineering must remain entirely invisible to the wearer, yet completely indispensable to their comfort throughout the day.” Designs concern human qualities like comfort, durability, and feel. Lubiam’s garments, much like its leadership, put people first.
To move into Canada, Lubiam sought out established, independent retailers who shared the company’s heritage-minded ethos. Lubiam leaned on its longstanding partnership with Harry Rosen. The collaboration links two family-owned, independent enterprises designed for the modern menswear customer. Canadian clients can also find Lubiam collections at Henri Vézina in Laval, Blazer for Men in Oakville, and Bill Miles in Toronto. Together with a curated distribution, these retailers connect the Italian tailoring house with distinct regional markets and generations of customers.
For Lubiam, tradition and growth work in tandem. More than 115 years after its founding, the company’s strategy still rests on its roots: designs inspired by real life and partnerships built to last. In a luxury market increasingly defined by scale, Lubiam sends a powerful message: care outlasts quantity.
