Will.i.am and Coca-Cola are serious about recycling and have teamed up in a collaborative project called Ekocycle, to get you serious about it, too. Along with a host of other lifestyle brand collabs, Ekocycle is spreading the love, the style, and the knowledge—that is, the knowledge that you should be recycling (in case you didn’t know). Harrod’s in London is currently host to the brand’s pop-up shop, where a bunch of super-cool recycled items are available for purchase, including the Ekocycle + Globe-Trotter luggage collection. The aluminum-finished, recycled linen, and recycled vulcanized fibreboard cases are a reimagination of the brand’s trusted Original collection. But it’s cooler. And, traveling with this baby, you will be too.
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