Fendi distinguishes itself with heritage piecing and, of course, the iconic double-F logo designed by Karl Lagerfeld in the 1960s. Intricately-crafted handbags and instantly-recognizable knitwear patterns exemplify the brand’s commitment to artisanal craftsmanship. Constantly re-contextualizing the canon of well-known heritage designs, Fendi sits at the crossroads of trend and tradition.