Acura made it to the car market in 1986, becoming the first Japanese luxury car brand to be offered in North America. After over three decades, the luxury car brand has made a name for itself globally. As for the history of Acura, even before the car brand was launched, parent company Honda observed that the luxury car market was controlled by a handful of American and European car companies. To fill this gap and to create a name for the Japanese car maker in the market, Honda launched Acura, focusing on high-end performance throughout its model lineup.