Jaguar

Jaguar is recapturing its original ethos to ‘Copy Nothing’. Following the debut of its bold new visual identity in November of 2024, the next step on its transformational journey was revealed in December in the form of a distinctive design vision concept known as the Type 00, which showcases Jaguar’s vibrant new identity. Symbols of change highlight the transformation, inspired by Jaguar’s rich heritage, including the leaper – a precious mark of provenance. It’s a bold new time at Jaguar, with automotive enthusiasts eager to see what comes next.

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