Ermenegildo Zegna’s New Canadian Flagships Are Sights to Behold
Ermenegildo Zegna & Sharp
In 1910, an 18-year-old Ermenegildo Zegna founded Lanificio Zegna wool mill in Trivero, northern Italy, with the intention of producing fabrics that were “the most beautiful in the world.” Flash forward to today, and Zegna is a 21st-century global juggernaut with over 504 stores in 100 different countries. And they’re not done yet: the brand has unveiled its first-ever flagship store in Toronto, primely located at 100 Bloor Street West, and their newly renovated flagship in Pacific Centre, Vancouver.
Launched in partnership with Harry Rosen, the Zegna Toronto and Vancouver stores were designed by the brand’s in-house architects, based on its global concept stores by internationally-renowned architect Peter Marino (known for conceptualizing some of the planet’s most spectacular shops). The two luxury retail spaces, respectively covering 3,000 and 4,500 square feet, echo Zegna’s use of top-shelf materials, integrity, and contemporary style. You go to Zegna expecting the highest-end fabrics, and the buildings are in keeping with that philosophy — each design detail is considered and actualized to the most elevated quality, using prestigious raw materials and employing a masculine-yet-natural colour palette.
What happens inside the stores is equally worthy of your attention — the Bloor flagship, for instance, offers everything from tailoring to luxury leisurewear to a vast offering of items made from Zegna’s Pelle Tessuta™ — a lightweight fabric made from nappa leather that’s woven like yarn. There’s also a Made to Measure area that accommodates private appointments.
“Our appreciation of Harry Rosen and its strong retail heritage goes back almost four decades,” said Ermenegildo Zegna, CEO of the Group. “We are very fortunate to have a partner whose vision and business approach mirrors our own, and I am proud of being able to take our collaboration to the next level as we expand our presence within Canada.”
In addition to the two Canadian flagships, Harry Rosen continues to operate Zegna shop-in-shops within eight of its stores across the country.
We’re a long way from Trivero.
