Watch Coach’s New Spike Lee Joint Starring Michael B. Jordan
Spike Lee had a big Oscars night, snagging an award for his BlacKkKlansman adapted screenplay and catching our attention with his unparalleled drip. Today, thanks to Coach, he keeps the hot streak alive, unveiling his latest joint: Words Matter, a short film starring Michael B. Jordan.
The film begins with Jordan, the global face of Coach menswear, taking a motorcycle out for a rip in a Southern California desert. He comes across some scattered rocks inscribed with some no-good words: “Hatred,” “Evil,” “Bigotry,” and “Lies.” Jordan decides to fight that negative energy with new rocks scrawled with some decidedly better words: “Courage,” “Truth,” “Love,” and “Dream.”
The project, which marks the first time Lee and Jordan have collaborated, is meant to reinforce Coach’s values of inclusion, optimism, and courage, while stressing the importance of these principles today. The pair hand-picked the words featured in the narrative to highlight a message they both strongly believe in. They also echo Lee’s unifying words in his Oscar acceptance speech (and make President Trump look even thicker for calling him a racist).
To help spark more conversation around the film, Coach is also enlisting artist Whisbe, Brooklyn Nets player Spencer Dinwiddie, and Lee’s children Satchel and Jackson (who co-wrote Words Matter) for a series of testimonial videos centered on the film’s core message. Look for them to drop in the near future.
Check out Words Matter below.
