Messika Taps Alton Mason to Front Men’s Jewelry Line For The First Time
Over the last 18 years, Valérie Messika’s Paris-based jewelry brand has been growing in leaps and bounds. Born from the knowledge passed down by her famed diamond dealer father André, what started as a contemporary and accessible jewelry line has transformed into a all-encompassing Maison that consistently tap celebs of runway, stage, and screen fame. With collabs with Gigi Hadid and Kate Moss, and appearing on the red carpet looks of Rihanna, Beyoncé, and Charlize Theron (to name a few), it’s safe to say that Messika has built up a strong following in a relatively brief span of time.
Having the women’s jewelry bracket well looked after, Valérie has set her eyes on the men’s jewelry category in the last two years. While the first run included a brief appearance by Swiss-French F1 driver Romain Grosjean, this latest cinematic campaign puts Alton Mason front and centre alongside Kendall Jenner.
The Spring 2023 campaign, shot out in the Palm Springs desert by Chris Colls, delivers an interesting juxtaposition between both the jewelry for each gender, as well as between the two leads. Part Thelma and Louise, part Tarantino flick, part sci-fi, the new men’s collection by Messika melds the typical conservative men’s staple jewelry with a number of the category’s current trends (stacked bracelets, anyone?).
There are a handful of pieces that immediately jumped out when taking a closer look at the campaign — including the Men’s Move Titanium Bangle, which is offered in brushed, graphite, and black finishes. As the name may have already made clear, the three diamonds in each bangle are floating in the titanium cut-out, allowing them to move freely up and down the front slot of the bangle.
If solid titanium is less your speed, the My Move bracelet places the same floating diamond cut-out onto a smaller plate, affixed to a multi-wrap leather bracelet. This is where the customization factor comes into play, as the My Move is offered on over a dozen different leather colors/types, and with nine different metal options for the plate front (including white, pin, and yellow gold, with or without a pavé diamond setting.
As men’s jewelry continues to inch its way back into the limelight, it’s clear that Messika’s newest efforts have a firm grip on where the category is heading, and with a fresh face leading the campaign we’re eager to see what comes next.
Learn more about the latest Messika men’s jewelry collection here.
