Hublot Starts 2025 With A (Big) Bang
Every major watch brand has a single piece or collection that embodies what they stand for. At Rolex, it’s the Submariner. At Cartier, it’s the Tank. And at Hublot, it’s undoubtedly the Big Bang. These days, with more than 100 models to choose from (and a good 50 more in the Square Bang and Spirit of Big Bang collections) it’s not an exaggeration to say that there is no Hublot without Big Bang.
Twenty years ago, however, Hublot was mostly known for the Classic, a descendent of the groundbreaking (but relatively understated) piece that had launched the brand in 1980. The reveal of the Big Bang in 2005 marked the beginning of a new era and the start of Hublot’s ascendence to becoming one of the world’s most popular watch brands. Embodying Hublot’s credo of “the art of fusion” the Big Bang’s calling card remains the unmistakable look created by a deft blend of materials like steel, ceramic, carbon, and King Gold (the brand’s proprietary scratch-resistant gold alloy). This year, to mark the Big Bang’s 20th birthday, Hublot is kicking off the celebrations with a slew of new models ranging from a tourbillon with a case made of emerald green SAXEM to a trio of new MECA-10 models.
Big Bang Tourbillon Automatic Green SAXEM
Hublot Big Bang Tourbillon Automatic Green SAXEM
Hublot Big Bang Tourbillon Automatic Green SAXEM
Hublot Big Bang Tourbillon Automatic Green SAXEM
Hublot Big Bang Tourbillon Automatic Green SAXEM
Hublot Big Bang Tourbillon Automatic Green SAXEM
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Ever in search of new ways to shore up its reputation as a master of materials, Hublot stunned the watch world in 2023 with the release of the first watch with a case made of fluorescent yellow SAXEM, a material that’s related to sapphire. This week, the brand unveiled its latest follow-up, the Big Bang Tourbillon Automatic Green SAXEM, a limited 18-piece edition that combines a transparent emerald-green case with a self-winding tourbillon movement. While the vibrancy of the SAXEM case is clearly the main attraction here, its in-house automatic tourbillon movement represents a feat unto itself, with ceramic ball bearings, a 22-karat gold micro-rotor on the dial side, and a power reserve of 72 hours. ($288,000)
Big Bang MECA-10
Hublot Big Bang MECA-10
Hublot Big Bang MECA-10
Hublot Big Bang MECA-10
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Hublot describes the MECA-10 as a watch that broke all the rules when it was introduced in 2016, and it continues to be an outlet for the brand’s horological ambitions nearly a decade later. This year sees the MECA-10’s unique movement adapted to fit into a trio of slightly smaller 42mm cases in King Gold, titanium, and black frosted carbon while maintaining its eye-catching looks and signature performance. Flourishes like satin-brushed surfaces and hand-polished bevels help to this end, as does its titular 10-day power reserve. (From $28,600)
Spirit of Big Bang Chronograph
Hublot Spirit of Big Bang Chronograph
Hublot Spirit of Big Bang Chronograph
Hublot Spirit of Big Bang Chronograph
Hublot Spirit of Big Bang Chronograph
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As the first Hublot with a case that wasn’t round, the tonneau-shaped Spirit of Big Bang took the brand in a new direction when it launched in 2014. This year Hublot builds on that legacy with three new limited-edition models in Sand Beige, Dark Green, and Sky Blue ceramic, each limited to 200 pieces. In addition to embodying Hublot’s signature mastery of high-tech materials, the new Spirit of Big Bang models feature open-worked dials, another Big Bang hallmark. Adding further gravitas to these pieces is the calibre HUB4700, a modernized descendant of the historic El Primero, which is considered the world’s first Swiss automatic chronograph movement. ($34,100)
