How Range Rover Became a Cultural Icon
Adventurers, royals, & celebs define Range Rover’s iconic 55‑year legacy.
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Range Rover Culture In Motion
Connect to curated experiences that reflect Range Rover’s unique spirit, dynamic performance, meticulous craftsmanship and timeless elegance. Whether behind the wheel of an Evoque, Velar, Sport or full‑size Range Rover, every journey is truly unforgettable.
How Range Rover Became a Cultural Icon
From its groundbreaking 1970 debut – when Land Rover’s luxury SUV earned a spot in the Louvre – to its epic Darién Gap crossings and Paris‑Dakar triumphs, the Range Rover has conquered deserts and red carpets. Favoured by British royalty, Hollywood stars and rap icons, it’s at home on ranches and in Succession’s convoys. Celebrating 55 years of innovation, the Range Rover stands alone as the ultimate blend of capability, elegance and cultural cachet.
