Montréal F1: At Le Grand Prix du Canada, Victory Travels in Vuitton
It’s a big year for Formula 1. 2025 marks the 75th anniversary of the automotive race, and they’re pulling out all the stops: from Netflix’s F1: The Academy to the upcoming F1 movie starring Damson Idris and Brad Pitt. And, on a sunny mid-June weekend, the tenth stop of the season lands us in Montréal. From June 13 – 15, spectators will crowd the city’s Circuit Gilles Villeneuve to see the Formula 1 Pirelli Grand Prix Du Canada 2025. Thanks to Louis Vuitton — an official Formula 1 partner — even the trophy will show up in style.
After Louis Vuitton designed trunks to carry the all-important Olympic Torch to last year’s venue in Paris — and presented America’s Cup to the Emirates Team last October — Formula One was bound to tap the label for a trophy trunk of their own. Yet the Louis Vuitton Formula One Trophy Trunk blows past all expectations: handmade in the Maison’s historic Asnières atelier, the trunk sports a classic Monogram canvas, equipped with checkerboard red-and-white accents and a V (to signify both ‘Victory’ and ‘Vuitton’).
The partnership doesn’t stop at the trophy trunk. During F1 weekend in Montréal, the racetrack will become a venue for the Maison’s signature logo. Plastered across the on-track signage, the logo embodies the spirit of F1: sizzling heat and lightning-fast movement. The race only reinforces Montréal’s status as a premier destination for design and culture in Canada.
Joining forces in Montréal, Formula One and Louis Vuitton synthesize fashion and sport into a single statement. Their collaboration is a tribute to all things multi-hyphenate and boundary-blurring; both F1 and Louis Vuitton share an awe-inspiring ambition, driven not to survive, but to thrive. The only barrier to entry, it seems, is the desire for excellence.
Whether your F1 weekend consists of shouting in the stands or welcoming friends for a watch party, the Formula 1 Pirelli Grand Prix Du Canada will be a race to remember. We’ll stop short of predictions, but there’s one thing we know for sure: as champagne bubbles escape the bottle and the trophy comes out from its trunk, victory will travel in Vuitton.
