The New Colgate Total® Active Prevention System Aims to Keep You Dentist-Ready
Colgate x SHARP
As we inch towards International Self-Care Day on July 24th, we’re re-centering ourselves around our own overall well-being, and feeling good really starts with those self-care moments. That fresh shower, clean teeth, a fresh fit — that feeling of being happy and ready to take on the world. With that in mind, what better time to take a closer look at our daily self-care rituals?
Everyone hates bad breath, and going to the dentist can get intimidating — these two things are universally true, and Colgate is once again bringing innovative ways to tackle both problems. You still have to go to the dentist, but by sticking to the new Colgate Total Active Prevention System, you can try to keep your teeth and gums happy, healthy, and Be Dentist Ready for your next checkup. The system consists of a reformulated toothpaste, state-of-the-art toothbrush and mouthwash that are designed to work together to effectively fight the root cause of oral health problems such as gingivitis, plaque, and tartar*
*When toothpaste, mouthwash and toothbrush are used together twice daily..
Freshly Reformulated Colgate Total Active Prevention Toothpaste
There are tons of science-driven research and development that goes into getting a toothpaste formula just right — Colgate should know, considering they brought their first toothpaste to market all the way back in 1873. These days the science is a bit more refined than it was in the late 19th century, but the goals of clean teeth and fresh breath remain the same. Today, preventative care is the key to oral health, and the latest formula of the Colgate Total Active Prevention toothpaste is designed to fight the root cause of many common oral health issues including cavities, gingivitis, plaque, enamel erosion, sensitivity, and tartar. It provides antibacterial protection for 24 hours with twice daily brushing and 4 weeks continued use.
An All-New Colgate Total Active Prevention Toothbrush
Self-care always starts with having the right tools at hand, and anyone who’s used a regular flat-bristle toothbrush knows that not all toothbrushes are created equal. Colgate is constantly innovating its toothbrush which is designed with over 5,000 high-density bristles and rapid foaming action, to help reach deep along the gumline and between teeth to remove bacteria.
The Active Prevention Toothbrush works with the Active Prevention Toothpaste to spread and deliver the toothpaste to where it is needed most, especially in interdental spaces and along the gumline.
Colgate Total Active Prevention Mouthwash To Seal the Deal
Closing the loop on the oral care routine comes with a good mouthwash. It’s that final kick of freshness, and it works hard in between brushings to help keep your breath smelling fresh. The new Colgate Total Mouthwash formula contains active ingredient Cetylpyridinium Chloride,CPC + Zinc which helps prevent bad breath and delivers 12-hour protection* so you can get on with your day (without trying to chase someone down for a piece of gum).
Colgate has a long history as one of the key players in dental hygiene with a focus on products that are backed by science which makes the new Colgate Total Active Prevention system feel like a no brainer. What better time than International Self-Care Day to brush up on your oral health routines?
*Protection against plaque and gingivitis germs when used after brushing
Learn more about the Colgate Total Active Prevention system here and visit colgate.ca for more information.
Images courtesy of Colgate.
